Your Digital Analyst

Spend smarter. Convert better. Prove what's working.

Digital analytics, funnel optimization, and adtech for agencies and growth teams

Dan Rogers

Hi, I'm Dan Rogers. I drive marketing efficiency, effectiveness, and growth through data wrangling, activation, and experimentation.

Work with Dan See what I do
Dan Rogers

Brands I've worked with

  • Credit Karma
  • Quest
  • BuzzRx
  • Nugenix
  • cpap.com
  • Skiptown

Results I've delivered

  • $25Min ad spend unlocked with server-side pipelines and adtech enablement
  • 59%year-over-year subscription conversion growth
  • 42%increase in ecommerce product revenue
  • 20+analytics and tracking implementations

Services

Wrangle. Activate. Experiment.

Get the data right, put it to work, then prove what drives results. Most engagements touch all three.

Wrangle

Get the data right

Analytics & Tracking Setup

  • Measurement plans that tie KPIs to business goals
  • GA4, Google Tag Manager, and Tealium iQ implementation
  • Data layer design for clean, consistent data
  • Tracking audits that find gaps, duplicates, and spam

Customer Data Platforms

  • Segment and Tealium AudienceStream strategy and setup
  • Tracking plans and governance across brands and teams

Privacy & Consent

  • Consent management and Google Consent Mode
  • Reviews for GDPR, US state privacy laws, and health data rules
  • Privacy-safe tracking for sensitive industries

Activate

Put it to work

Server-Side & Conversion Tracking

  • Server-side GTM and Tealium EventStream
  • Meta Conversions API and Google Enhanced Conversions
  • Offline conversion feeds from your CRM
  • Audience activation for ads and email

Reporting & Insights

  • Automated dashboards in Looker Studio, Tableau, or Power BI
  • Cross-channel reporting across paid, SEO, email, and social
  • Funnel and journey analysis to find where users drop off

AI Analytics Enablement

  • Connect GA4, ad platforms, and more to Claude and ChatGPT with MCP connectors
  • Self-serve reporting in plain language, from live data
  • Metric definitions, guardrails, and team training

Experiment

Prove what drives results

CRO & A/B Testing

  • Testing programs, from research and test design to analysis
  • Conversion audits and prioritized test roadmaps

Incrementality & Budget Planning

  • Lift tests and holdouts that show what each channel actually drives
  • Budget recommendations backed by experiments and forecasting

Selected work

Results from in-house and agency work

The Grit Group · agency

Agency Resource across 15+ Clients

Analytics partner for over 7 years

  • Home services, pet care, ecommerce, and B2B
  • GA4 on Shopify, HubSpot conversion tracking, dashboards
  • Trained the agency's junior analyst

BuzzRx · prescription savings

Drove 35% increase in Search Funnel Conversions

An experimentation program built from scratch

  • 40+ tests in 12 months, 8 features validated for launch
  • One funnel finding alone drove an 11% revenue lift
  • Linked online coupons to in-store redemption

Credit Karma · fintech

Unlocked $25M in Experimental Ad Spend

Client- and server-side measurement and ad attribution at scale

  • Owned the digital analytics and adtech stack as an embedded PM
  • Tracking for 15+ new channels, including radio, podcast, and OTT
  • Tealium EventStream and custom server-side pipelines feeding ad platforms
  • GA4 and GA360 integrations built on an in-house ETL framework and Measurement Protocol

Tools

Comfortable in your stack

  • GA4
  • GA360
  • Google Tag Manager
  • Server-side GTM
  • Segment
  • Tealium iQ
  • Tealium EventStream
  • Tealium AudienceStream
  • Snowplow
  • PostHog
  • Amplitude
  • Mixpanel
  • Meta CAPI
  • Enhanced Conversions
  • Optimizely
  • VWO
  • Kameleoon
  • Adobe Target
  • Crazy Egg
  • FullStory
  • Hotjar
  • Mouseflow
  • Looker Studio
  • Supermetrics
  • Shopify
  • HubSpot
  • Claude
  • ChatGPT

Contact

Work with Dan

Whether you need a quick fix, an extra set of hands, or someone to own measurement end to end, I can help. Tell me what you're working on and I'll follow up with next steps.

Ways to work with me

  • FreelanceFixed-scope projects like audits, implementations, and testing programs.
  • Embedded contractorPart-time hours inside your team, working in your tools and alongside your people.
  • White-label agency partnerDelivered under your agency's brand, and your clients stay yours.
  • Consulting callsAn hour of focused advice on a tracking problem, a test plan, or your measurement setup.